The Shirley length of the Stratford Road is dominated by shops in a similar way to Springfield, Sparkhill and Sparkbrook. These however reflect the different demographic of a large retired population who are predominantly white. Grocery, fast food and textile outlets are replaced with charity shops, supermarkets and restaurants. The parade appears to have suffered slightly worse than other areas in the on-going recession with some premises remaining empty rather than being resold to the next business-person. There are plans to add a new shopping centre and supermarket to the area but it remains to be seen if this can draw people from the Birmingham and Solihull shopping centres.
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